PRODUCT + DESIGN

Built and led the design and research function, a team of 50 including orgs in Vancouver, Bangalore, and Bogota. Responsible for the entire portfolio including digital, physical, and service design.

  • 2023- Led a redesign of flagship device and accompanying app experience

  • 2022- Led a portfolio wide rebrand, launched our first in-person service based on research with vulnerable member populations.

VICE PRESIDENT, PRODUCT DESIGN

HINGE HEALTH | 2022-PRESENT

Rebuilt the team of 30+ designers and researchers following a relocation of the team from Facebook to CZI. This included introducing a content strategy function to the organization. Established a design systems team including deep partnership with engineering. During this time I also participated in the Invision Design Leadership advisory group.

  • 2021- Led a product repositioning of Summit Learning launched in 2022.

  • 2020- Supported the research and design strategy for a new product (along.org) to support students during the pandemic.

  • 2019- Redesigned our core users experiences with a work back approach.

DIRECTOR, PRODUCT DESIGN

DIRECTOR, EXPERIENCE DESIGN
(PRODUCT DESIGN & BRAND)

Built design from scratch to be a company-wide function of 25 with an operating budget of 8M; responsible for product and communication design including research, UX and brand. During this time I also founded the Boston Chapter of Prescribe Design, a community for designers in healthcare.

  • 2017- Led a company rebrand including new website, print/collateral overhaul

  • 2016- Led a redesign of our genomic reports to make them easier for oncologists to interpret, including company’s first FDA-Approved CGP Assay

  • 2015- Built a case that an internal genomics analytics platform should be made external as a product, contributing to 72M in revenue

FOUNDATION MEDICINE | 2015-2018

USER RESEARCH & PRODUCT EXPERIENCE LEAD

QUANTTUS | 2014-2015

Developed a mixed methods research practice focused on formative and early resonant concepts leading to product definition and an MVP launch. Responsible for web, mobile, device, packaging design and go-to-market strategy.

  • 2015- Listed on 2 patents for consumer metrics derived from bio-signal data

The lab functioned akin to a design consultancy, producing deliverables for corporate sponsors in exchange for research funds. I led and grew a team and oversaw all global client accounts ensuring successful creative delivery and increased sponsorship.

CREATIVE DIRECTOR

Outside the office.

My passion for maximizing human potential and fulfillment starts at home. In I recharge my batteries by spending time with my daughter and hitting the trail with my pup Codec.